The Toledo mayoral race is in top gear. So far five candidates have been identified as serious contentors. Among them, Mike Bell, Micheal Collins, Ben Konop, Jim Moody, and Keith Wilkowski. For some reason, I have been able to visit the websites for all the five candidates and had a glimpse of what they stand for. Even though all of them stands a better chance to win the election, it seems to me that Keith Wilkowski is most likely to emerge vistorious. One thing that I learned from Keith's website is that it is more attractive, elaborate, and easy to navigate. Keith's website serves a number of purposes; it serves as one of his political campaign communication strageties. Keith is definitely using the website to reach out to potential voters. Another function that the website fulfils is fundraising. On the home page, their is a contribution icon that leads the audience to a page where they can send donations. These are just but a few functions that websites serve in political campaigns. It shows the increasing influence of websites as a political campaign communication stategy.
http://keithwilkowski.com/
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I think that the race for mayor will be a very interesting and close race this year. Many people of Toledo are upset with the past mayor and want a strong effective change. Therefore, the websites are great way for people to learn about the candidates. All of the people running are challengers, therefore people are not very familiar with the candidates or their beliefs. A strong website that communicates the ideas effectively can go a long way in gaining the support and trust of the people in Toledo. These websites could be the differance between communicating effectively, or losing support. Like they say first impressions can last a long time.
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