Mass media and action groups

In Political Campaign Communication class, under mass media and politics, I learned that the internet/website plays a vital role in political campaigns. Websites not only help candidates to reach out to voters but also raise funds for their campaigns. Interestingly, politicians are not the only ones who use websites for the aforementioned purposes. Action groups/organizations do it too.
A good example of a public organization that utililizes the website to discharge services is the ACCION International. The organization's website http://www.lendtoendpoverty.org/ discloses that ACCION International emphasizes the need to send children (especially girls) to school and give them a hope for the future. Through the wesite, the organization communicates its agendas, like what is stands for, to the general public. The organization also makes good use of the website to create civil rights activism, by putting pressure on the United States to ratify the UN. Convention on the Child works to secure children's rights to survival, health, and education in every country around the world. Furthermore, the organization use the website to raise funds to alleviate poverty among children around the world.
Therefore, politicians are not the only ones that use the internet/website to advance their agendas as well as raise funds, Action Groups/Organizations do it too.