Health care reform-ugly heads sticking out

Health care reform bill is in top gear. But the drivers need to be warned; there are big bumps a head, or what I would call ugly heads sticking out. Among the contentious issues in the bill it the public option aspect. Although initially a section of Americans were against the government's interference with there health care plan choice, current research shows that between 57 to 76 Americans would rather go for a public option. See
http://abcnews.go.com/Politics/HealthCare/health-care-reform-public-option-employer-mandate-remain/story?id=8881163
This leads to another thorny issue which is none but the cost.
As much as majority of Americans seem to lean towards a health care reform bill that includes the public option, the question of who will pay for the cost scares them to death. Some Americans argue that the bill may put the cost on both individuals as well employers. Others argue that the bill will raise taxes. Whatever the case, the cost aspect of the bill is without doubt a hot debate. The bad economic situation especially makes Americans to be even more concerned of how they are to meet the cost of the public health care plan. See
http://www.allhealth.org/briefing_detail.asp?bi=172
Still, the other controversial issue that stands out in the bill is abortion. Pro-life Americans have stood their ground that they will not support a health care bill that covers abortion. Will the abortion aspect sink the bill, or will there be some tough choices to be made in order to give Americans the health care bill that includes the public option? See
http://www.motherjones.com/politics/2009/11/price-health-reform-abortion-rights
How does this relte to political campaign communication? If the health care reform debate was a political campaign, the aforementioned issues could be the campaign issues.