How Much do attack ads damage our faith in our Leaders?

The story that I found was from CNN.com and it is all about how campaign ads are very brutal these days. All the time we see ads that are meant to destroy the other person’s name. I feel that in class we saw ads that were meant to make the candidates look like scum bags and that is wrong. In the story that I found it lets the reader know that all these ads are making people question who they can trust. When all we see is shot being fired we never see what the person is trying to get accomplished.
In chapter four of our book “a mass communication perspective” on page 63 it states “as campaign coverage has been found to be more negative in recent elections than in the past, so has political advertising. Darell West reports from 1952 to 2004, 56 percent of presidential advertising were predominantly negative, with the greatest increase in the 1980’s”. These days it seems that opponents use lies and low blows to get in office. Now some of the stuff may be true in the ads but the people running should be more concerned with letting people know what they stand for instead of how horrible the other person is.



http://caffertyfile.blogs.cnn.com/2010/10/18/how-much-do-attack-ads-damage-our-faith-in-our-leaders/