When I was looking into what I would do for the first blog post I found it in an interesting place a Jesuit Facebook Fan Page. Millenials and Consumerism was an article found on Fast Company discussed how to the generation known as Millennials (1980-1995) are so impacted by different brands that they use them to define themselves more than their own religion. This is a demonstration on how consumerism is growing to be more prevalent in our society to the point where different brands are impacting people so much that political campaigns are focusing on them to impact their decisions. By the fact the our generation focuses so much on the brands that they wear or products that they use because we have been so impacted by advertisements much more than other generations before us. This use of advertisements and the relationship between them and the impact that they have on our generation is such that companies are able to put political messages into their advertising which can impact our decisions much more than the religions that many of us belong to because we relate more to them. In our consumer based society it isn’t surprising that we as consumers relate more to brands than anything else because we are always obsessed with getting the best of the best and we know what stores are for what social class and it appears what religious group.
http://www.fastcompany.com/1695062/brands-and-millenials-a-deep-connectionMonday, October 18, 2010
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