Tiger & His Image

As we discussed in class, the media can either make or break a politician. I have to argue that the same goes for celebrities. Take Tiger Woods for instance. One of the best golf players, ever. He had an amazing career, and tons of fans. He cheats on his wife and all of that is gone. A week or two after the media broke the news about his scandal, he is now taking an "indefinate break from golf". Relating to the media, this also is a fine example of how important image is.  In the matter of a couple of weeks, all of the years of hard work Tiger put into hig career, was ruined by a sex scandal. Image in the media is extremely important. However, things always get worse before they get better. The fact that Wood's used the word, "break" tells me that he isn't actually planning on quitting golf over this. This is merely a move for the media to help repair his image. If Bill Clinton can bounce back, there is no doubt in my mind Tiger can, too. Once this all blows over (likely because of a new sex scandal from someone else deemed "important"), he will be back in action, picking up on this career where he left off.