The Obama’s have become a very influential family in America. If we do not see Barak Obama in the news one day, we more than likely see Michelle Obama. Being the First Lady is practically like being a celebrity. Michelle Obama, whom before her husband’s presidency was unknown in America, is now a highly respected woman. An article from Examiner.com explained how First Lady Michelle Obama won the “Big Help” award at Nickelodeon’s 23rd annual Kids’ Choice Awards. The award went to an individual who wants to better the world and has significantly improved not only her own, but other communities, too. The main areas that improvements are being made to include: environment, education, health, and wellness. Michelle Obama is also working closely with projects and organizations that are trying to stop the childhood obesity rates, which have been skyrocketing lately. Because she is the First Lady, Michelle Obama receives an enormous amount of both free and earned media. Having her husband as our president puts a lot of pressure and media on the Obama family. Michelle has taken this free media and used it to help better the world. The First Lady’s outgoing and friendly personality was a very persuasive and positive influence on the children and parents watching. Aside from seeing free and earned media in this article, this can also be compared with the multiple celebrities that have been elected for offices. Jesse Ventura (famous wrestler), Reagan (famous actor), and most recently Arnold Schwarzenegger (actor), all are examples of using free and earned media. Because many people already recognized these names and faces, it put them at a greater advantage. Michelle Obama has a greater chance of influencing the kids and adults of America to improve our environment and health because of her celebrity-like status.
Wednesday, March 31, 2010
"Big Help" Award goes to Michelle Obama
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I believe that discussing free and earned media in relation to the First Lady is something that isn't really disucussed, but is very true. I wasn't aware previous to this post that Nickeoldeon granted her such an award, but I would also have to link this to the inattentive audience. Children would be the inattentive audience as they pay little attention to politics and just know Michelle Obama as the wife to the President of our country. They are aware that she does good for our country, but are they aware to what extent? Celebrities are influential to the inattentive audience, especially children.
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