Our political environment in the United States allows for independent political action committees and groups to have their voices be heard. This is in line and indeed a part of the idea of the political science perspective as indicated in our course. And subsequently, this concept can be illustrated through PETA's most recent attempts at advertising to have pets spayed and neutered.
PETA has taken Tiger Woods' sex scandal and used it as an opportunity to encourage individuals to take positive actions in decreasing overpopulation of pets in the United States. Advertisements fall under the realm of political communication. With the appropriate amount of analysis, political communication can be found in almost an areas. It's important for us to apply it to Tiger's situation and PETA's attempt as well.
They argue, with a picture of Tiger, that "too much sex can be a bad thing for little tigers too." The concept is that you should get your pets spayed or neutered and falls under the concept that nothing is safe in society. Overall, anything is fair game when it comes to making your point. That includes sex scandals. Essentially, if you don't want to be used for someone's cause, then you should stay out of the mainstream.
Tiger was apparently unhappy with the concept of be used for the cause. And although PETA agreed not to make billboards, as originally intended, the design has still been seen all over the internet.
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I found this article to be very interesting. This is the first I have heard of the PETA campaign and have not yet seen the ad's picture. I do not agree with the route the group took to get their point across. While I do believe in their message that pets should be sprayed or nuetered, using a public figure and pairing him with a pretty explicit message is just no right. The ad's phraseis cathcy but simply, inappropriate. Isn't it enough that all of his endorsements dropped him? I think he is hurting enough already.
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