Breaking Up Is Hard to Do......

The article that I found is from the always "insightful" Newsweek. The article discusses the President and how the media, "finally falls out of love with Obama." The article goes on to state that the press is becoming a bit bored with President Obama. This relates to a concept we have gone over plenty of times this semester regarding the media/press. That concept is agenda setting. Agenda setting relates to mass media and it states that the media doesn't tell us what or how to think, but what to think about. Framing and priming are also aspects of agenda setting and that focuses on the emphasis given to the story and how it is covered. Therefore if the media/press is becoming bored with President Obama, that must mean the public shares the same feelings as the media which is far from true. We all know that the media plays a major role in the way that we perceive ourselves and society, so the less coverage we see of President Obama, the less-relevant he becomes to society. Some reasons the article gives as to why they are becoming bored with Obama is because he seems a bit ineffective and he just doesn't seem to know how to play the "game." However, the article goes on to state that this can be a good thing for Obama. It will help him to realize that the media/press isn't his friends and he can stop worrying about pleasing them and take the necessary steps to getting this economy back on track. At the end of the day, the President needs the media just as much as the media needs the President. It is a relationship of equity, but then again, is there ever really any equity in the realm of "politics" in the U.S.? Doesn't take a rocket scientist to figure that one out.