I think this relates to audience analysis in the sense that the rhetor needs to know what appeals, whether or not they will be logical, emotional, or ethical and what will work with what audience. Gingrich is using audience analysis in this situation because he is a republican and he is speaking to republicans. Therefore knowing what appeals to the audience, if the issues are logical for the audience, how the audience emotions come into play and if the issues are ethical or not. Gingrich is calling Obama radical and the crowd is cheering, this is showing the Gingrich has done his research on the audience and knows they believe the same view as he does.
Friday, April 9, 2010
To Believe Obama or Not to Believe Obama
The article from Fox News titled "Newt Keeps the Doors open on 2012" discussed how former House Speaker Newt Gingrich had the crowd at its feet before he even spoke at the 2010 Southern Republican Leadership Conference in New Orleans. Gingrich states, "This is the most radical president in American history, historians will some day write that the more Obama talked, the less people believed in him." Gingrich gives a shot at Obama before the ovation even ended saying that when Obama speaks from the heart you don't need a teleprompter. Gidrich goes on to as republicans to commit that a republican president and congress will repeal every radical bill passed by the Obama administration. Obviously in this speech Gingrich is speaking to republicans.
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Good post. I agree that Gidrich is using audience analysis to appeal to the audience. He is using persuasive methods to reach different audiences and instead of telling rhetors what to "think about" Gingrich is proving all these things to be true about Obama. By doing this, Gingrich is creating a powerful persuasive bond between his and his audience therefore audience analysis is created. I also view this as mass communication because he is trying to get a strong message across and the media is covering the event. He is trying to reach and persuade as many different kinds of audience as he can and from reading your response it seems like he was successful in doing that.
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