Tuesday, November 23, 2010
The Sarah Palin strategy
I read this article last week as I was deciding on the last blog assignment and it had me laughing, so I decided I'd save this for the final bang. The article I choose is called "From Surprise, to saturation the Sarah Palin Strategy" by Jonathon Mann. The article talks about Palin's idea of creating her campaign through essentially Image advertising which is focused on the type of candidate vs. Issue advertising which is focused on the positions the candidate holds. In the article Mann states "American is watching her climb glaciers on TV, court controversy on the internet and back political candidates nationwide, adjusting to the increasingly obvious idea Sarah Palin really does have her eyes on the U.S presidency". Sarah Palin's whole technique has been to create the perfect American Female Republic President. This can be seen in her show "Sarah Palin's Alaska as Mann argues "featuring the 46-year-old mother of five rafting, climbing and shooting her way through her pictueresque home state". The idea of being an outdoorsy woman this day in age who lives surrounded by family and lives so actively in nature shows the true American Spirit. In recent polls 80 percent of Republicans have a favorable impression of her while among all Americans 52 percent have an unfavorable impression. I'm a firm believer that a woman can be president but for our countries sake I hope her image advertising doesn't make her the first female president.
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I agree with you Courtney. I think this article also highlights the role of the media as a lapdog. Like our textbook states “the media serves at the will of government officials” (70). Everyone seems to be covering Sarah Palin and articles can be seen about her on every news station web page daily. Sarah Palin seems to receive a lot of free media. I think this may be because she is a unique political candidate from her daughters pregnancy, family feuds, and outlandish statement her actions gain a lot of attention.
ReplyDeleteWell, I am glad you chose the best for last. I enjoyed reading this article. It is scary to think that someone could potentially win the presidency based on image advertising and not issue advertising. I just think that goes to show how people’s interests and priorities are totally screwed up. In my opinion, issue advertising means more. I want to know what a candidate’s opinion is on the issues facing America and Ohio. I want to know what they are going to do to fix the problems. I could care less about their family and what they do on their free time. That isn’t what’s important when running for politics…at least to me. I am sure there are many people who are totally persuaded by image advertising. It scares me to think that 80 percent of Republicans have a favorable impression of Sarah Palin. It is a frightening thought of her as President, the manager and spokesperson for our country. Like you said, I hope for everyone’s sake that her image advertising doesn’t make her the first female president. There has to be someone better than that.
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